A streamlined process is paramount to building the right product - and building the product right.
Well designed products are built using thoughtful storytelling, careful planning, and an obsessive attention to detail. Proper planning ensures we achieve this.
Understanding when and how to use the correct research method to collect the right data requires advanced, formal training and lots of experience.
Well executed research provides insightful and informative data. Every element in your product needs to work toward a defined goal: user experiences.
My passion for user research and user-centered (UCD) design was discovered while I was in graduate school earning an MS in Organization Development. This program was heavily focused on change management, social psychology, design thinking, and research methodology. As I advanced in my studies, I discovered Human-computer interaction (HCI), which was the missing link between my fascination with human behavior and my passion for technology and innovation.
Having a multidisciplinary background in business, and over 8 years of experience in academic and user research, I'm always eager to apply my unique skillset to tackle complicated, real-world projects that center around experience research, product design, and change management.